Every World Cup, I commit the same act of joyful masochism — analysing and ranking every shirt at the tournament from worst to best. Some are beautiful. Some should trigger investigations. Overall though, this year’s crop is one of the better ones.
Jordan, Iran and Uzbekistan hadn’t released theirs in time, so they miss the cut.
▶ Watch the rankings
A talk-through of the rankings below. Watch first, then scroll. Or scroll first and argue with me afterwards.
The Definitive Ranking: Worst to Best
All 45 released kit sets, counted up from the most disappointing to the genuinely great. Norway are at the top. Haiti are not. We have much to discuss.
Haiti
Saeta
Made by Saeta, a Haitian brand — and that context matters. The home is royal blue, covered in a tonal geometric stained-glass pattern across the upper body, referencing Haitian Iron Market architecture and the country's celebrated tradition of decorative ironwork. Below the crest, silhouettes of figures carrying the Haitian flag reference the 1804 revolution — the only successful slave revolt in history to produce an independent nation. Text from Haitian history runs along the lower hem. It is, conceptually, one of the most meaningful kits in this tournament. The execution, though, is genuinely difficult: the graphic density is extreme, the tonal blue-on-blue makes the detail almost illegible, and the composition feels like three separate ideas competing for attention on the same shirt. The story deserves better design resolution.

The away is white and silver-grey — grey raglan sleeves, white body — with the same stained-glass geometric pattern now rendered in light grey lines on white, which is considerably more readable than the home's blue-on-blue. A red polo collar and red cuffs add the flag's third colour. The silhouette of revolutionary figures and the Haitian flag reappears at the hem, again with historical text. The concept translates better here: the grey lines on white give the ironwork graphic room to breathe. But the overall composition still feels overstuffed, and the grey sleeve-to-white-body transition is abrupt rather than considered. So close to being genuinely great.
Cabo Verde
Tempo
Tempo — a Portuguese sportswear brand — has made a genuinely touching design choice for Cabo Verde's home. The dark burgundy-red body carries subtle tonal pinstripes and darker shoulder panels, but the extraordinary detail is the lower body: a gold map of the Cabo Verde archipelago — all ten islands outlined in gold, "CABO VERDE" and "North Atlantic Ocean" labelled, with a compass rose. A nation printing their homeland on their shirt for their first World Cup. The concept is beautiful, even if the overall execution doesn't quite do it full justice.

The away carries the same lovely island map in gold on a navy blue ground — the ten islands, compass rose, "North Atlantic Ocean" text. Red collar and cuff trim, darker navy shoulder panels, Tempo logo, FCF crest. No major brand's committee would have approved this concept, which is exactly why it's so charming. The courage is undeniable, even if the finish doesn't quite match the idea.
Croatia
Nike
The checkerboard — Croatia's famous red-and-white šahovnica that has covered the shirt since 1990 and will cover it forever. Nike's 2026 version is technically correct: the grid is there, the red is the right red, the blue shoulder accents and v-neck collar do their job. Something feels very slightly off in the proportions — the checks perhaps a touch large, the silhouette a little boxy — and the šahovnica is so iconic that any small deviation is immediately noticed. Still recognisably, gloriously Croatia, and still a joy to see on a pitch.

The away takes the šahovnica somewhere genuinely unexpected: a full all-blue checkerboard, royal blue on darker navy, covering the entire shirt. It really shouldn't work as well as it does. The red piping on the side seams is a brilliant little detail — the only clue that this is still Croatia if you squint. Nike has produced an away kit that makes as bold a design statement as the famous home, which is no mean feat.
Tunisia
Kappa
Kappa has given Tunisia a home kit with lovely cultural depth. The red body carries a tonal architectural graphic across the lower half — the arched doorways and facades of traditional Tunisian medina architecture, ghosted in darker red like a sun-warmed cityscape. A polo collar with button placket, white Kappa omini detail on the shoulders, the circular federation crest, white cuff trim. The medina architecture motif is specific, rooted, and genuinely proud. It puts Tunisia's heritage right on the shirt.

The away carries the same lovely medina architectural motif — arched doorways and Islamic geometric facades in grey-white tonal print — on a white ground. A vivid pink-red polo collar and matching cuff trim give it a fresh, modern energy, while the iridescent Kappa omini catches the light beautifully. The shared polo collar across both kits gives the pair a pleasing visual coherence, and the away is arguably the more elegant of the two.
USA
Nike
The USMNT home is wavy red and white horizontal stripes — the American flag's stripes rendered as waves, undulating across the body like a flag caught in wind. Navy v-neck collar and cuffs, "THE BEST OF U.S." inside the collar, the USA shield crest, navy swoosh. The idea is genuinely more interesting than plain stripes. The execution, though, is slightly too much: all those competing wavy lines give it a Where's Waldo energy where the eye struggles to settle. The patriotism is absolutely palpable; the design resolution is a bit elusive. The away is the one to go for.

The away is considerably better and well worth seeking out. Deep navy body with an all-over tonal star pattern — five-pointed stars scattered across the fabric in darker navy, barely visible but quietly satisfying. Red side seam piping, grey Nike swoosh, the USA shield crest in grey, "THE BEST OF U.S." in a lovely script typeface inside the collar. Clean, purposeful, the right kind of American confidence. This is the USMNT kit to get.
Bosnia and Herzegovina
Kelme
Bosnia wear Kelme — the Spanish manufacturer better known in the lower leagues — and the result is pleasantly better than you might expect. The royal blue body carries a tonal baroque swirl pattern across the whole shirt, with vertical darker stripes adding structure. Yellow-gold collar and yellow shoulder panels bring the flag's third colour in boldly, the Kelme paw logo sits in yellow, and the circular B-H federation crest completes the picture. Bosnia's first World Cup since 2014 gets a shirt with a bit of character.

The away is white with a white-on-white abstract swirl and marble pattern — subtle at distance, genuinely interesting up close. Blue sleeve panels and a blue v-notch collar provide the accent, the Kelme paw sits in blue, and the overall impression is clean and confident. Bosnia's away is the stronger of the pair.
Qatar
Adidas
Adidas gives Qatar's home a vertical central band of tonal dark maroon zigzag pattern — referencing the saw-tooth serrated edge of the Qatari flag, one of only two non-straight-edged national flags in the world. White three stripes on the shoulders, white round-neck collar. The QFA crest. More considered than it first appears — the central band is the key detail, and it earns its place once you understand the reference.

The away is Adidas Originals in full heritage mode: white body, maroon three stripes, maroon v-neck collar, maroon cuffs. The trefoil logo. The QFA crest in maroon. As clean as a kit gets — the Originals retro template doing exactly what it does best. Qatar in white is loaded; they wore it in their 2022 opening match. The shirt is simple enough to carry whatever meaning the result brings.
Egypt
Puma
Puma has given Egypt a home kit that commits completely to its cultural reference. The red body is covered in a dense all-over repeat of pharaonic figures — Tutankhamun-style cobra and headdress motifs in tonal dark red, structured into a geometric lattice. From a distance it reads as a richly textured red; up close, it's an entire civilisation on a football shirt. The black collar and cuff trim keep it grounded. Seven stars above the EFA crest represent Egypt's record seven African Cup of Nations titles.

The away features a ghosted pharaoh head and pyramid halftone graphic on white — it's a bold cultural reference that's genuinely interesting up close. From match distance it can read as a little busy, and the graphic slightly overwhelms the overall composition. A good concept that would have benefited from a little restraint at the editing stage.
South Africa
Adidas
Bafana Bafana's first World Cup since 2010, and Adidas has delivered. The yellow body carries an all-over tonal chevron/herringbone pattern in the same warm gold — intricate close up, unified from distance. Green three stripes, green collar and cuffs. Both the SAFA circular badge and the South Africa protea crest sit on the chest — a 30th anniversary acknowledgement visible in the badge. This yellow is the colour of South African football. Wearing it at a World Cup again after 16 years is the entire point.

A clean green reversal of the home — yellow trim maintaining the connection, overall impression tidy and well put-together. South Africa away kits have historically been the quieter option, and this follows suit, but it's a genuinely competent, wearable kit that would look great in the stands.
Iraq
Hummel
Umbro has given Iraq a home kit that feels genuinely considered. The rich teal-green body carries a tonal palm frond pattern across the fabric — a subtle, organic texture that references the date palms central to Iraqi landscape and culture. The black v-neck collar is sharp, the Umbro diamond geometric pattern on the cuffs is a lovely brand-consistent detail. The Iraq FA crest — essentially the national flag in shield form — sits with a single star above it. For a nation returning to the World Cup for the first time since 1986, this is a kit with appropriate gravitas.

White with green Hummel chevrons running down the sleeves — actually more legible in this direction, the arrows creating a crisp, confident graphic. Clean, considered, and genuinely appealing. Hummel's heritage aesthetic suits Iraq's story of return beautifully; there's something quietly perfect about a nation making their comeback wearing a manufacturer known for craft over spectacle.
Korea Republic
Nike
Nike has given Korea a home of genuine ferocity. The red body is covered in a combined tiger-stripe and leopard-spot graphic — flowing stripes and scattered spots together, referencing the Siberian tiger that is Korea's national animal. Black and white side seam piping. White swoosh. The new modernised geometric tiger-face badge — a significant redesign that distils the emblem into something contemporary and powerful. "KOREA" text below. Son Heung-min wears this. The shirt earns his presence.

Away in deep navy — the navy of the Korean flag's trigram panels — with clean white shorts for a sharp contrast. Korea away kits tend toward the understated, and this follows that tradition comfortably: solid, unfussy, no unnecessary flourishes. Sometimes a kit that simply does its job really well is exactly what you need.
Congo DR
Umbro
Umbro — not a name you'd expect at this level — has produced something genuinely exciting for the Leopards. The red body is clean through the torso, but the upper half erupts with a bold yellow-gold organic pattern flooding the shoulders, chest and sleeves. The forms feel connected to Kuba Kingdom textile design — those interlocking organic shapes have deep roots in Congolese visual culture. It's loud, it's proud, and it absolutely earns every second of attention it gets.

A completely different personality from the home, which makes it all the more enjoyable. White body with sky blue side panels and a geometric concentric diamond pattern that fades upward, deep blue at the hem dissolving into clean white at the chest. It's almost optical-illusion territory. The contrast between these two kits is one of the tournament's most fun surprises: one is fire, one is ice. Both are worth owning.
Belgium
Adidas
The Red Devils in deep red with an all-over tonal flame pattern — dark crimson shapes across the body that give the shirt a fierce, textured quality. Yellow-gold three stripes, yellow-gold collar with black outer band, matching cuff bands, the RBFA crest. This is Belgium looking genuinely formidable, which feels right for a team that has spent a decade as one of Europe's most exciting sides.

Adidas Originals has given Belgium an away kit absolutely bursting with personality: pink and baby blue abstract circular motifs scattered across the entire shirt, overlaid with vertical white pinstripe lines. Black v-neck collar, black cuffs, black three stripes, the simplified heritage RBFA crown crest. It looks like a Mondrian painting had a very enjoyable fever dream. You'll either love this immediately or need a moment — but nobody will ever mistake it for anything else.
Czechia
Puma
Puma has given Czechia a home kit with real substance and quiet pride. The red body is clean, but the detail rewards attention: navy v-neck collar with white and blue stripe trim, matching cuff bands, and "HRDÝ za Česko" — Proud to be Czech — printed inside the collar. A simple declaration that lifts what could be a template shirt into something with genuine spirit. The white Czech lion crest looks great on red.

The away is genuinely impressive — a pleasant surprise. Puma has covered the white body with an intricate heraldic graphic pattern: lions, crowns, wreaths, radiating sunburst lines, all in silver-white tonal print that's subtle at distance but extraordinary up close. Gold collar and cuff trim frames it beautifully, and "HRDÝ za Česko" appears again inside the collar. It reads like the Czech national coat of arms lovingly deconstructed across fabric. One of the more artistically considered shirts in the whole tournament.
Netherlands
Nike
Total Football orange. All of it. Nike commits completely — full tangerine, no breaks, the KNVB lion in white on that specific Dutch orange that has no equivalent in any other national kit tradition. The Netherlands in orange is one of football's great visual facts. This shirt is a religious artefact in a country that invented total football and has been trying to recreate it ever since.

The away is where Nike really takes a swing — and it pays off. White body with a wide horizontal band across the chest: inside it, a chevron geometric pattern fading from deep orange-red at the centre outward to lighter orange at the edges. The KNVB lion sits centred within the band, orange polo collar, orange cuffs, "Oranje" inside the neck. White and orange rather than the blue you might expect as a secondary, and the result feels fresher and bolder for it. A genuinely exciting design that earns its place alongside the great orange home.
Portugal
Nike
Puma has done something genuinely interesting with Portugal's home: the red body carries an all-over horizontal wave ripple texture — tonal red on red, the fabric itself describing movement, like the surface of water. The teal-green v-neck collar and matching cuff trim are a striking chromatic choice that references Portugal's Atlantic identity. The full-colour FPF crest with its Quinas shields. Understated from distance, layered up close. A home kit with real craft behind it.

The away is a genuine surprise. Puma has covered the shirt in an all-over ocean wave graphic — turquoise and white crashing waves in a bold V-shape composition that evokes Portugal's Age of Discovery, the Atlantic trade routes, Vasco da Gama. The full-colour FPF crest with its Quinas sits centred. It is unexpected and brave, even if the execution is slightly overwrought. The concept earns it enormous credit; the delivery is just a touch too busy.
Scotland
Adidas
Scotland's home is Adidas doing the reliable thing well. The dark navy body carries a tonal diamond/argyle-style jacquard — a nod to traditional Scottish textile heritage without tipping into costume. White three stripes, white v-neck collar and cuffs. The Lion Rampant crest. Clean and appropriate for a nation back at the World Cup after 28 years. It doesn't need to be revolutionary. It just needs to be correct.

The away is where the real interest is, and it's Adidas Originals. Red-orange body with vertical navy pinstripes running down the entire shirt — a design that directly echoes Scotland's 1978 World Cup away kit, the one worn when Archie Gemmill scored against the Netherlands in what remains the greatest individual World Cup goal of all time. The trefoil logo, navy collar, "SCOTLAND" circular crest. Scotland at their first World Cup in 28 years, dressed like the greatest moment in their World Cup history. That's the move.
Switzerland
Puma
Puma's Switzerland home is brilliantly, almost defiantly minimal. Solid red body — that specific Swiss red with no excess warmth or cool. White cuff tipping. The Swiss Football Association logo, the Puma logo, and the Swiss cross flag badge arranged in a row across the chest — three logos together, which sounds like it shouldn't work but reads as a confident, cheerful declaration of identity. Clean round neck, no fuss. There's a precision here that feels distinctly Swiss, and something really likeable about a shirt that simply doesn't try to be more than it needs to be.

The away is Switzerland's most outrageous kit in living memory. Lime-green marble — the entire shirt covered in swirling lime and mint-green marble texture, vivid and completely unexpected. The three-logo row across the chest: federation silhouette, grey Puma logo, Swiss cross badge. No collar, no trim. Just lime marble. Switzerland have never dressed like this, and the boldness is admirable — even if the colour makes the Swiss cross flag badge almost disappear against the green.
Algeria
Adidas
Algeria's home is white — but pleasingly far from plain. Green vertical panel lines run the length of the body, and a subtle geometric star pattern in cream-on-white covers the fabric. Green and red collar and cuff bands bring the flag colours in neatly. The circular crest with Algeria's crescent and star sits centred. Adidas went performance line for the home and Originals heritage for the away — a smart split. The white home is considered and genuinely good.

The away is a lovely trip into the archive. Adidas Originals has reached back to Algeria's legendary 1982 World Cup strip — the kit worn when they became the first African nation to beat a European champion at a World Cup (West Germany, 2-1). Vivid green body, vertical shadow pinstripes, white three stripes on the shoulders, red cuffs and v-notch collar. The trefoil logo, the circular crest. There's real warmth in a kit that celebrates Algeria's finest footballing hour. One to seek out.
Türkiye
Nike
Nike has done something genuinely interesting for Türkiye's home. The red body carries a lovely flowing marble pattern in darker red tones — organic movement rippling across the fabric — but the defining feature is the flag motif: a white rectangular border containing the Turkish crescent and star, centred on the chest like a seal. Below it, the Nike swoosh. Using the flag itself as the primary crest element is a bold, provocative design decision that very nearly comes off. Almost — the marble lower half and the graphic upper half are still finding their conversation — but it's a fascinating attempt.

The away uses the same bold visual language to lovely effect: white body with a red horizontal band across the chest, carrying the flag-in-rectangle motif with a subtle floral pattern within. Red Nike swoosh below it, clean white lower body. The shared flag-as-badge concept across both colourways creates a really satisfying unified identity. Türkiye's pair are among the most graphically interesting kits in the entire UEFA group.
Canada
Nike
Canada's home is all red — correctly — and Nike has given it real depth with a tonal angular graphic pattern: darker red maple-leaf and geometric shapes across the body creating a structural, fractured composition. Black cuff and seam details, white Nike swoosh, the Canada crest with its maple leaf. For a host nation returning to the World Cup stage after nearly 40 years, the red is exactly the right red and the graphic gives it wonderful edge.

The away is genuinely startling in the best way. Black body covered entirely in a white splatter and shatter graphic — broken ice, exploding snow crystals, something cinematic and dramatic. Red side panel piping, red inner collar, red Nike swoosh, the Canada crest. A team finding their footballing identity at their first home World Cup going all in with their away kit. It's bold, it's exciting, and it absolutely works.
Sweden
Adidas
Sweden in bright canary yellow — the colour of the flag's cross — and it suits them wonderfully. Adidas keeps it clean: yellow body, blue collar and cuff trim. Sweden in yellow feels as natural as the Netherlands in orange; it just makes instinctive sense. The blue away is the more familiar look for Sweden, but the yellow home is absolutely the more joyful choice.

Sweden in cobalt blue — that clean Scandinavian shade Adidas handles with real confidence. Yellow collar and cuff trim brings the flag palette through correctly and warmly. Sweden's blue away is the reliable, well-dressed option: dependable, handsome, never going to surprise you. Solid rather than spectacular, but sometimes that's exactly what you want.
Mexico
Adidas
Adidas Originals has reached for the Aztec Sun Stone — a full-scale rendering of that 3.6-tonne calendar disc carved in 1479, its concentric rings of glyphs and central sun face printed in tonal dark green across the body. The cultural ambition is huge and the reference is genuinely wonderful. The execution falls slightly short of the concept's promise: the tonal print is a touch too dark to read clearly on the green body at distance, and the Originals silhouette sits a little boxy for a tournament shirt. A concept that deserves to be a masterpiece, ending up merely excellent. Still worth owning.

The away is a lovely trip back in time — reaching all the way to the 1986 and 1994 World Cup kits that a whole generation grew up loving. White body, Adidas trefoil, green and red three stripes on the shoulders, matching collar and cuff bands. A subtle white-on-white shadow pattern adds contemporary texture, though pulling that tonal contrast back just a touch would have brought even more visual harmony and warmth to the overall look. "MÉXICO" on the crest, a gold star above it. This is Mexico in their Sunday best, and it sits beautifully in football memory alongside Maradona's quarter-final, alongside Hugo Sánchez, alongside everything that makes El Tri so worth watching.
Panama
Reebok
Reebok has produced a genuinely warm, characterful football shirt for Panama. The home is largely white — white body with red side panels, a polo v-neck collar in navy with white tipping, navy and white cuff bands. The Reebok wordmark in white, the FEPAFUT gold shield crest. It carries the warmth and simplicity of a mid-90s kit made with real craft. Panama's tournament magic lives in shirts exactly like this.

The away flips to largely red — a bold red body with the same lovely polo v-neck collar in navy with white tipping, gold Reebok wordmark, FEPAFUT crest in gold lettering. The Reebok heritage aesthetic is a really good fit for Panama: a team that consistently punches above their weight wearing a brand that rewards anyone who looks closely. Two kits with a genuine, cohesive identity.
Colombia
Adidas
Colombia in yellow — and Adidas has given Los Cafeteros a home with genuine warmth and texture. A tonal sunflower or botanical pattern covers the yellow body in self-print, gorgeous in raking light. Red three stripes on the shoulders, teal collar and cuffs, the blue Adidas logo. All three flag colours present and accounted for. The Colombian FA circular crest. James Rodríguez's magical 2014 tournament in this very colourway is still vivid in football memory, and this shirt carries that beautiful legacy forward.

Adidas Originals has gone gloriously bold for Colombia's away: a teal-turquoise body covered entirely in a geometric wave and diamond pattern in darker teal tones, with a navy horizontal chest band. Neon lime-yellow three stripes, lime collar and cuffs, lime trefoil logo. It looks like it was lovingly designed in 1989 for the Copa América and has just been rediscovered in a kit archive somewhere. Completely distinctive, completely wonderful.
Ghana
Puma
Puma has produced one of the most striking home kits in the tournament. The white body is overlaid with a vibrant network of fine multicoloured lines — reds, golds, greens and teals — fanning outward from the chest like stained glass, or perhaps an architectural drawing of an Accra cityscape unfurling across the fabric. Black raglan side panels and a clean black collar ground the design beautifully. And at the centre of it all, a large solid black star — the same Black Star that gives the team its name and sits on the Ghanaian flag. Bold, graphic, and unlike anything else here. Exceptional.

The away is gold — and Puma has covered the entire body in a dense tonal pattern of darker gold Adinkra-style geometric motifs, those traditional Akan symbols that encode proverbs and concepts central to Ghanaian culture. Green side panels bring in the flag colour. A red collar with green inner band sits sharply at the neck. And once again the large black star anchors the chest. Less dramatic than the home, but culturally rich and quietly confident — a strong away that complements the home beautifully and makes the pair one of the more thoughtful sets in the whole tournament.
Senegal
Puma
The home is genuinely beautiful. White body covered in an all-over pattern of pastel-coloured traditional Senegalese motifs — geometric diamonds, stylised birds, floral and botanical forms, fruit and water shapes — in soft pinks, blues, yellows and corals. Green collar and cuffs frame the design crisply, and the gold Puma logo sits cleanly on the chest beside the FSF circular lion crest, which provides the only saturated colour anchor in the whole composition. It looks like a wax-print fabric brought to life as a football shirt: joyful, specific, culturally rich. One of the most beautiful home kits in the tournament.

The away is extraordinary. Puma has produced a vivid green body with a central vertical panel of darker green geometric diamond pattern running the full length of the shirt, framed by bright orange side panel inserts. Yellow collar and matching yellow cuffs bring the third flag colour through. Gold Puma logo. The FSF circular lion crest. The three-colour composition of green, orange and yellow is bold, confident, and unmistakably Senegalese — a direct reference to the flag palette deployed with real flair. The African champions arrive looking exactly like what they are.
Australia
Nike
⚠️ Bias declaration still active. The Socceroos home is clean gold — that warm amber-yellow that's defined Australian football since the 1970s — with a green v-neck collar, green cuffs and green Nike swoosh. White seam piping adds subtle structure. The Football Australia crest with kangaroo and emu sits proudly on the chest. Familiar, correct, and dependably good — though the away kit is doing the heavier design lifting this cycle.

The away is unlike anything Nike has produced for Australia before, and unlike almost anything in this tournament. The body is a gradient: vivid coral-orange at the shoulders and chest, transitioning through salmon and teal to deep turquoise at the hem. It evokes an Australian sunset over the outback or over the ocean — the colours of the sky at dusk over Uluru or the Great Barrier Reef. White side seam piping. The Football Australia crest in white. Completely unexpected. Completely stunning. Bias or not, this is one of the great away kits of this generation.
Japan
Adidas
Japan's home is a deep indigo blue with a gorgeous radiating concentric arc graphic across the entire body — geometric wave-like lines emanating outward like ripples on water or a Zen garden raked to perfection. The white Adidas three stripes sit cleanly on the shoulders, the collar is crisp white with a red inner band, and the JFA crest with its Yatagarasu three-legged crow is one of football's great emblems. Assured and precise — though just a touch behind the transcendence of the away.

The away is Adidas Originals and it is genuinely one of the kits of the tournament. An off-white cream body with multicoloured thin vertical pinstripes running the full length of the shirt — each stripe a different colour, red, orange, yellow, green, blue, purple, black — like a prism refracting light through fabric. Black three stripes on the shoulders, black v-neck collar, black cuff bands. The Adidas trefoil instead of the performance badge. It looks like a 1980s Japanese design poster come to life as a football kit. Extraordinary.
Saudi Arabia
Nike
One of the tournament's design revelations. Adidas has covered the deep green body with an intricate geometric pattern drawn from traditional Saudi Arabian craft — interlocking diamond and chevron forms in darker tonal green, with purple-lilac diamond accents scattered through like precious stones in sand. The collar carries a multicoloured stripe band in gold, purple and white. The SAFF eagle crest with Arabic calligraphy. Cultural intelligence and genuine design ambition in the same shirt. The team that beat Argentina wear this. It is worthy of that legend.

The away is equally unexpected: an off-white/cream base covered entirely in a tonal leopard-spot pattern — cream-on-cream, referencing the Arabian leopard that features in Saudi folklore and endangered species conservation. Green collar and cuff trim. The SAFF crest. Unusual, specific, and brave. Saudi Arabia in a leopard-print away kit is not what anyone anticipated, and it is markedly better for it.
Austria
Puma
Puma has given Austria a bold, direct home that really suits the team's current identity. Red body with full black sleeve panels creates a strong colour block unusual in international football. The black collar, white-stripe cuff bands, and the ÖFB eagle crest in white complete the picture. It's got the same purposeful energy as Austrian football under Rangnick — direct, physical, and confident. A well-dressed team that absolutely knows what it's doing.

The away is a genuine revelation and an absolute joy. White and mint-green marble texture covers the entire shirt, overlaid with gold geometric arch and fan-grid lines — a clear, loving nod to Vienna's Art Nouveau and Secession movement. Gustav Klimt's Vienna, filtered through a football shirt. The ÖFB eagle crest, mint collar, black Puma logo. It's highbrow, cultured, and completely unexpected from a football kit. Austria's away might just be the most art-historically literate shirt in tournament history.
England
Nike
England in white, as it should be — and Nike has packed in some lovely details that reward attention. The v-neck collar features navy outer with a fine orange-and-gold stripe band, a subtle nod to the 1966 World Cup winner's collar. "HAPPY AND GLORIOUS" is printed inside the neck. Red angular side panel inserts at the lower body create a clean structural graphic, and the Three Lions crest now carries a gold star above it. Restrained but beautifully considered — every detail earns its place.

England in red — the colour of 1966, always carrying that weight of history. This version is disarmingly clean: plain red body, no graphics, no panels, just pure confidence. The v-neck collar has a navy outer and orange inner stripe matching the home, the gold swoosh and Three Lions crest with gold star sit perfectly, and the navy and orange cuff bands tie both kits together as a lovely pair. England's away is confidence through simplicity, and it works completely.
Curaçao
Adidas Originals
Adidas Originals — the heritage line, with the trefoil rather than the performance badge — has produced one of the tournament's most charming home kits. A pale pastel yellow body, the cream-yellow of Caribbean sunshine, with multicoloured three stripes (blue, purple, pink) across the shoulders and the "Federashon Futbol Kòrsou" circular crest on the chest. The Adidas trefoil sits on the left. "ELMAPRS" — a Papiamentu expression of national pride — is printed at the hem. It feels like a vintage football shirt reimagined with island warmth. For a nation at their first World Cup, this radiates joy.

The away is the perfect complement: deep royal blue with a tonal tropical palm-leaf and botanical pattern all over, intensifying beautifully toward the hem. Gold Adidas three stripes on the shoulders, gold collar, federation crest in white. The contrast between the pale, nostalgic home and this rich botanical away shows real design thinking. Adidas has given Curaçao two completely different personalities rather than just two colourways of the same idea. For a debut nation, this level of confidence is extraordinary and lovely.
Morocco
Puma
The single most discussed kit of this World Cup cycle, and the discussion is entirely justified. Puma's Atlas Lions home carries an intricate zellige tilework pattern — those geometric mosaic designs from traditional Moroccan architecture — rendered in tonal red on red across the entire body. The effect in sunlight is extraordinary: a solid colour from distance that dissolves into pattern up close. Semi-finalists in 2022. The kit carries the weight of that achievement with genuine cultural intelligence.

The white away transfers the zellige pattern to a cream-white ground with green and red accents. It's less dramatic than the home but no less thoughtful. The Atlas Lions in white references their 1970 World Cup debut — Morocco's first appearance at the tournament. The designers clearly did their homework.
Argentina
Adidas Originals / Adidas
The albiceleste, now with three stars. The third star above the AFA badge arrived after Qatar 2022 and it changes the visual weight of the whole shirt — Argentina now stand alongside Germany and Brazil as the most decorated teams in World Cup history. Sky blue and white vertical stripes, black collar and cuffs, the FIFA world champion badge on the chest alongside the crest. The number 10. Messi. There is nothing more to say and nothing more is needed.

Adidas Originals has produced one of the most extraordinary away kits in World Cup history. Black body covered entirely in flowing blue baroque scrollwork — ornate curling foliage, flourishes, and organic forms that reference the rich decorative arts tradition of the Río de la Plata region. The AFA crest with three stars, the FIFA world champion badge, white collar and cuff trim, trefoil logo. Argentina, world champions, in a shirt that looks as though it was commissioned from a baroque silversmith. It is completely unhinged and absolutely magnificent.
Paraguay
Puma
The Albirroja — and what a wonderful Albirroja this is. Red and white vertical stripes are Paraguay's proud tradition, but Puma has done something genuinely inspired: the red stripes have a distressed, brushstroke texture, as though painted onto the white with a wide brush. Each stripe is slightly different, slightly imperfect, beautifully alive. A blue collar and matching cuffs bring in the full flag palette, the APF circular crest sits cleanly on the chest. One of the great pleasant surprises of this tournament's kit releases — a beloved classic identity made genuinely and excitingly new.

The away is equally impressive and just as bold. Deep navy body with an all-over abstract liquid pattern — swirling cerulean blue tones moving across the fabric like water or smoke, the brighter blue luminous against the dark ground. White Puma logo, white APF crest. Nothing about Paraguay's commercial standing would suggest they'd have two kits this strong, and yet here we are. Puma has delivered beautifully for Los Guaraníes, and together the distressed home and fluid away make one of the most satisfying kit pairs in the whole tournament.
Spain
Adidas
Reigning world champions in traditional La Furia Roja red with navy shorts — and Adidas has kept faith with the classic beautifully. That specific Spanish red, richer and darker than England's, the RFEF badge in gold, the collar detail precise. There's a reason Spain's home has barely changed in decades: it works, and it works beautifully. This version is correct and handsome, and the gold away is arguably the more eye-catching design this cycle.

The away is sophisticated retro elegance done properly. That warm ivory base with the deep red and gold trim feels unmistakably Spanish without leaning on the obvious. There’s something almost regal about it — understated, elegant, and quietly confident. The retro adidas trefoil and simplified crest push it into heritage territory, but it still feels modern enough for a World Cup stage. Spain kits are usually about dominance and flair. This one feels more refined than that. Like a team that already knows exactly who they are.
Germany
Adidas
This is one of the great World Cup kits of the modern era. Adidas has brought back the bold black-red-gold diagonal chevron graphic from the 1990 World Cup — the shirt West Germany wore when they lifted the trophy in Rome — updated for 2026 with modern manufacturing but the same visceral design impact. The V-shape formed by the intersecting diagonal stripes of the flag colours is unmistakable. Four stars above the circular DFB eagle crest. Iconic is an overused word. It applies here.

The away is Adidas Originals — the heritage trefoil line — and it's a completely different proposition to the home: deep navy with a tonal chevron/herringbone texture across the body and scattered small teal diamond dot motifs. Teal Adidas three stripes on the shoulders, a matching teal and white v-neck collar. The "CLUBDS" text at the hem references German football culture. It's a retro-futurist kit with real character. Between this and the home, Germany have two of the tournament's most considered designs.
New Zealand
Nike
The All Whites wearing all black for the home kit. I know. Nike has leaned into New Zealand's broader sporting identity here — that deep, authoritative black that the country wears like a second skin across rugby, cricket, netball, and now football. White collar trim, silver fern references in the crest. Black kits are almost always excellent. This one is. There's something gloriously counterintuitive about the All Whites playing in all black.

The away is white — and the "All Whites" nickname still stands, creating one of sport's more charming paradoxes (black home, white away). Puma has given it a lovely all-over blue-grey ocean wave and swirl pattern — a subtle, rolling Pacific reference. Black sleeves, black collar, the Silver Fern in dark navy. It's quieter than the home but full of character, and a shirt that evokes the ocean New Zealand shares with every Pacific neighbour feels genuinely meaningful.
Ecuador
Marathon
Marathon Sports — Ecuador's domestic manufacturer — delivers the La Tri home in a bright, vivid yellow with a lovely self-stripe horizontal texture woven through the body. Navy collar and cuffs, clean and correct. The FEF crest is a handsome modernised shield in navy and gold. No fireworks, but the yellow is exactly the right yellow and the execution is genuinely confident. Ecuador in yellow at a World Cup is always a sight worth having, and Marathon has made sure the shirt is worthy of the occasion.

This is the one from Ecuador. Marathon has produced a deep navy away with an abstract geometric graphic pattern in lighter blue tones across the entire body — angular, fractured shapes creating a dynamic, modern surface. The polo collar with button placket is an unusual and excellent choice that immediately sets it apart from everything else in the tournament. The gold Marathon wordmark and gold FEF crest against dark navy are perfectly pitched. Ecuador's away is lovely proof that a domestic manufacturer with genuine design ambition can absolutely outshine the global brands.
Côte d'Ivoire
Puma
Puma has leaned all the way into the Elephants identity: the orange home body is covered entirely in a tonal leopard/animal print pattern — darker orange spots across the entire fabric, like an actual big cat wearing a football shirt. Green side panels and green v-neck collar bring the flag colour through. Three stars above the FIF crest mark the three Africa Cup of Nations titles. It's bold, it's loud, and it's exactly what this orange should be doing. Don't tame it. Never tame it.

The away is a total departure and equally remarkable. White body with an exuberant botanical print: orange fan-palm and raffia sunburst motifs scattered across the lower body, mint green palm tree silhouettes above, green stripe details at the upper chest. It's a shirt that looks like the Côte d'Ivoire landscape itself — the palm-lined coastline, the warmth, the colour. Puma has produced two dramatically different kits that share nothing except an understanding of what this country looks and feels like.
Uruguay
Nike
La Celeste. The sky blue of Uruguay — the colour that has carried two World Cup winners and a footballing history stretching back to 1930 — delivered here by Nike in its most refined, most beautiful form. A polo collar in white with a navy inner stripe. A fine vertical ribbed texture across the entire body. The AUF crest in gold and navy with four stars above it, the navy Nike swoosh. No unnecessary embellishment, no novelty for novelty's sake. Uruguay's home kit simply is itself, which has always been more than enough. Beautiful is exactly the right word.

The away is a wonderful dramatic counterpoint to the home. Deep navy body with a spectacular graphic across the upper chest and shoulders: bold blue feather or blade-like shapes radiating outward in a semi-circular arc — almost like an Incan sun motif or ceremonial collar, rendered in electric blue against the navy, fading to clean dark navy below. The AUF crest with four stars, blue Nike swoosh. Striking, bold, and genuinely worth a place on any best-of list.
France
Nike
Nike has done something genuinely bold with the France home. Deep navy but not plain — the body is covered in a striking angular geometric graphic, bright royal blue blocks and diagonal stripe textures creating a pattern that reads as dynamic energy rather than decoration. The polo collar in white with a red inner band is a throwback to the great French kits of the 1980s. The Gallic rooster in gold, two stars above. A bronze Nike swoosh. This shirt looks expensive and plays like it knows it.

The away is green — and not just any green. This is verdigris, the exact copper-patina shade of the Statue of Liberty, and it is absolutely no accident. France are playing in the United States, the country that received Lady Liberty as a gift from France in 1886. Nike has made the diplomatic gesture the entire shirt. It's a beautiful, confident idea: a green away kit that carries a 140-year friendship on its back. The collar geometry echoes the home, the FFF crest sits cleanly, and the overall design is elegant and considered. Two completely different personalities — navy home, Liberty green away — both excellent.
Brazil
Nike
The Canarinha. Canary yellow. Nike has kept beautiful faith with the correct shade — that specific warm yellow that has no equivalent anywhere in world football — adding green side panel inserts and a teal inner collar that catches the eye just right. The CBF crest with "BRASIL" and five stars, the green swoosh, a subtle woven texture across the yellow body. This is the most recognisable football shirt on earth, and Nike has understood that the job is simply to serve it faithfully. Done, and done brilliantly.

Brazil's away carries the most significant branding story of the tournament: the Jordan Jumpman logo, not the Nike swoosh. Nike's premium Jordan Brand line has taken over the Canarinha's away, placing Brazilian football alongside NBA royalty in the most glamorous kit collaboration of this World Cup cycle. The dark navy body carries a gorgeous graphic — abstract shapes in brighter blue reading almost like player silhouettes over a vertical pinstripe texture. Mint-green side panels, gold Jordan logo, the CBF crest with five stars. One of the tournament's most sophisticated shirts.
Norway
Nike
Norway's first World Cup since 1998 and Nike has delivered something genuinely special for the occasion. The red body with blue sleeve panels is a direct translation of the Nordic cross flag — the flag literally wearing the shirt — and it works beautifully. The geometric detail at the collar is precise. Erling Haaland at a World Cup in this shirt is a prospect that should make everyone else nervous.

The away is equally strong — the flag inverted across the design language, blue body with red panels and white trim. Norway rarely get to show two compelling kits at once; this cycle they have. Both the home and away belong on any shortlist. Exceptional.
Still Awaiting Their Kits
Three teams who hadn't released their 2026 strips at time of publication. We'll fold them into the rankings as soon as the shirts drop.
IR Iran
MeybaIran's 2026 World Cup kits had not been officially released at time of publication. We'll update this review when they drop. Iran wear Meyba — the Catalonian manufacturer with a storied history making Barcelona's 1980s kits, which is a more interesting partnership than it first appears.
Jordan
JakoJordan's kits — celebrating a historic first World Cup qualification — hadn't been officially released at time of writing. They wear Jako, the German manufacturer. We'll update this as soon as they drop.
Uzbekistan
AdidasUzbekistan's World Cup debut kits hadn't been officially released at time of writing. The White Wolves make history in 2026 — we'll update this review with full details as soon as the kits drop.
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