Best crests

We analysed every Australian professional football club’s crest to find out which one came out on top.
League logos
League logos
Putting aside the code wars, here’s how each club performed within their respective league. AFL rankings In the Aussie Rules arena, the Sydney Swans are flying high with their crest design,... Read more...
State of origin
State of origin
For a bit of fun, we also ranked each region and city across Australia and New Zealand. And based on the results, Australian football clubs are lagging behind their Kiwi... Read more...
Branding football, an introduction
Branding football, an introduction
In Australia’s intensely competitive football market, clubs from four separate codes across Rugby, NRL, AFL and the A-League all vie for supremacy. But which club’s crest design will come out... Read more...
Judging Criteria
Judging Criteria
A football badge is more than just a marketing symbol — it’s a statement of identity, community, history, and pride. It should represent the club today and tomorrow, while also... Read more...
Crest analysis of every professional football club
Crest analysis of every professional football club
A review and scoreboard ranking the crests of every professional football club in Australia. Read more...
Universal trends of football crest design in Australia
Universal trends of football crest design in Australia
We recognised some universal trends emerging across all codes, such as a move towards simpler designs as clubs emphasise clarity and flexibility across different platforms. Code-specific trends were evident too,... Read more...
Key insights about football crest design from each code
Key insights about football crest design from each code
A summary of our findings, highlighting the strengths and weaknesses in Australian crest design. Read more...
Code wars: Which football code came out on top?
Code wars: Which football code came out on top?
In the code wars, the A-League came out on top with an average score of 61.99%, slightly ahead of the AFL at 58.95%, followed by the NRL at 55.08% and... Read more...
Crest scoreboard: Which football club has the best crest in Australia?
Crest scoreboard: Which football club has the best crest in Australia?
Congratulations to the Western Sydney Wanderers for taking out this season’s Best Crest award, followed by two other A-League clubs in Wellington and Auckland. The Rabbitohs hopped to the top... Read more...