Best Crests

League logos

Putting aside the code wars, here’s how each club performed within their respective league.

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State of origin

For a bit of fun, we also ranked each region and city across Australia and New Zealand.

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Branding football, an introduction

In Australia’s intensely competitive football market, clubs from four separate codes across Rugby, NRL, AFL and the A-League all vie for supremacy.

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Judging Criteria

A football badge is more than just a marketing symbol — it’s a statement of identity, community, history, and pride.

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Crest analysis of every professional football club

A review and scoreboard ranking the crests of every professional football club in Australia.

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Universal trends of football crest design in Australia

We recognised some universal trends emerging across all codes, such as a move towards simpler designs.

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Key insights about football crest design from each code

A summary of our findings, highlighting the strengths and weaknesses in Australian crest design.

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Code wars: Which football code came out on top?

In the code wars, the A-League came out on top with an average score of 61.99%.

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Crest scoreboard: Which football club has the best crest in Australia?

Congratulations to the Western Sydney Wanderers for taking out this season’s Best Crest award.

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